Academic Thesis
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Basic information
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| Name | David Williams |
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Analysis of repeat visitation to a university festival
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Joint Author
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Local events and festivals are being increasingly used as destination marketing tools to enhance tourism. One such festival is the student university festival (gakuensai). This empirical research measures how visitors to the gakuensai evaluate such events and what might encourage repeat visitation. Results indicate that attending gakuensai is a satisfying experience for visitors and that repeat visitation is correlated to the food available.
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International Society for Tourism Research, 2(2), p137-140. (with H. Iwamoto)
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2017/11
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