Conference

Basic information

Name Hiroto Suzuki
Belonging department
Occupation name
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Title

A Logit Model of Brand Choice and Purchase Incidence: A Real Options Approach

Author

Suzuki, H., Goto, M. and Ohno, T.

Journal

12th Annual International Real Options Conference, Rio de Janeiro, 2008-7

Publication Date

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Conference Class

International Collaboration

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Venue

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Summary

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