Conference

Basic information

Name OE Hiroko
Belonging department
Occupation name
researchmap researcher code
researchmap agency

Title

The Impact of Instagram’s Fashion Influencers on Generation Z consumers purchase behaviours

Author

Liang, Y ,  Oe, H ,  Ghosh, S ,  Richards, C

Journal

Academy of Marketing

Publication Date

2022/07/07

Start Date

End Date

Invited

Not exist

Language

English

Country

United Kingdom

Conference Class

International conferences

International Collaboration

International Collabolation

Conference Type

Poster sessions

Promoter

Academy of Marketing

Venue

University of Huddersfield

URL

Format

Url

Download

Not Downloadable

Summary

Major Achivement

Other