Satisfaction at a university festival: a factor analysis of different visitor groups　

Taking a cross cultural social psychology approach this collaborative paper uses factor analysis to examine the satisfaction of visitors to a university festival. Satisfaction is viewed in terms of antecedents (factors) which are constructed socially. Results indicate there are more statistically significant differences in satisfaction between groups of the same culture (e.g. for the antecedent of age) than there are where cultures are dissimilar or are culturally diverse.

Bulletin of Josai International University, Faculty of Tourism, 24(6),1-20