Researcher Information

• 大江　宏子　オオエ　ヒロコ

Academic Background

• 2003/03　2006/03　早稲田大学大学院　国際情報通信研究科　博士（国際情報通信学）
• 1997/10　1998/10　LSE(university of London) MSC Regulation
• 1980/04　1984/03　東京大学　経済学部　経済学士
• 1976/04　1979/03　福岡県立福岡高等学校

Career

• 1985/04　2007/06　郵政省　（※総務省に異動）
• 2007/06　2013/03　横浜国立大学　経済学部　教授
• 2013/04　2023/03　Bournemouth university　その他　ビジネススクール教員
• 2023/04　城西国際大学　メディア学部メディア情報学科　教授

Current Work Situation

• 城西国際大学/Professor/メディア学部メディア情報学科

Work Situation After Establishment of College

• 城西国際大学大学院/Full-Time Teacher/教授/大学院ビジネスデザイン学科・メディア学部

Academic Society and Social Activity

• 2006/04/CRISIS MANAGEMENT SOCIETY OF JAPAN
• 2006/04/Information Processing Society of Japan
• 2014/07/British Academy of Management
• 2016/03/European Academy of Management
• 2019/06/IEEE (Institute of Electrical and Electronics Engineers)

Teacher Examination Outcome

Field of Research

• Humanities & Social Sciences/Sociology/Community development; well-being; Social priscription; Social innovation; Societal marketing

Research Keyword

• Environmental behaviour Global innovation management SME management Entrepreneurial orientation Communicating sustainability Sustainable Marketing

Committee Career

• 2014/03　情報文化学会理事
• 社会情報学会編集委員
• 情報文化学会　情報文化学会編集委員

Reward

Teaching　Experiences

• Strategic Management (UK)/Bournemouth University
• Global Innovation Management (UK)/Bournemouth University
• Supply Chain, Netoworks and Markets/Bournemouth University
• 論文演習Ⅳ　横浜国立大学
• 日本企業研究/JIU

Academic Thesis

• Technobiophilia: Nature and human interactions in the digital age

  /Hiroko Oe, Yasuyuki Yamaoka & Max Weeks/Joint Author/Cogent Arts & Humanities/2022/04

• Information dissemination in the age of globalisation: what are the barriers and how can we help? Analysis of the results of a message-game experiment

  /Hiroko Oe; Yasuyuki Yamaoka/Joint Author/International Journal of Information and Decision Sciences/2022/04

• The propagation of information and the establishment of communication from a business management perspective

  /Hiroko Oe, Yasuyuki Yamaoka, Max Weeks/Joint Author/International Journal of Business Performance Management
  
  /2022/07

• Liquid consumption of smartphones as devices for enhancing personal experiences: what do consumers expect them make purchase decisions?

  /Hiroko Oe, Bournemouth University Yasuyuki Yamaoka, The Open University of Japan Kosuke Sato, The University of Tokyo/Joint Author/Journal of Management Information and Decision Sciences/2022/08

• Coffee narrative with a focus on certification schemes: Ethiopian agri-food value chain in a global market context

  /H Oe, Y Yamaoka, H Ochiai/Joint Author/International Journal of Business Management and Economic Review/2022/10

MISC

Bibliography

• How to Support Decision Making of Local Government in Prioritising Policy Menu Responding to Citizens’ Views: An Exploratory Study of Text Mining Approach to Attain Cognitive Map Based on Citizen Survey Data/Hiroko Oe, Yasuyuki Yamaoka, Eizo Hideshima/Multiple author/Springer/2016/05/9783319328775
• A New Era of Consumer Behavior - In and Beyond the Pandemic
  (担当:分担執筆)
  IntechOpen 2022年7月23日 (ISBN: 9781803561820)
  
  /Hiroko Oe, Yasuyuki Yamaoka/Multiple author/IntecOpen/9781803561820
• 持続可能な開発のための教育(ESD)の理論と実践
  
  
  　西井麻美；藤倉まなみ；大江ひろ子；西井寿里　共編者( 共編著者)　ミネルヴァ書房　9784623064854

Conference

• Challenges and prospects for data analytics: from an attempt to estimate the number of coronary positive cases using publicly available secondary data/Yasuyuki Yamaoka, Hiroko Oe/Crisis and Risk Management Society of Japan/2021/05/23/Crisis and Risk Management Society of Japan
• Why do they post: Investigating into the Instagrammers perceptions and behaviour/Hiroko Oe; Yasuyuki Yamaoka/Academy of Marketing/2021/07/05/Academy of Marketing
• An exploratory discussion of the global expansion strategy of a health sector business in the COVID-19 pandemic: A Perspective of economic security/Hiroko Oe , Yan Liang , Yasuyuki Yamaoka , Sonia Sharma/British Academy of Management/2021/08/01/British Academy of Management
• A discussion of damage mitigation of natural disasters: How to increase citizens' preparedness/Hiroko Oe; Yasuyuki Yamaoka/3rd International Sustainability and Resilience Conference: Climate Change, IEEE/2021/11/15/IEEE
• Corporate social responsibility in the Nigerian consumers’ perceptions: Addressing social change and smooth transition in a developing market/Nanret Dawuk; Hiroko Oe/American Marketing Association, Marketing and Public Policy Conference, Austin, Texas./2022/06/09/American Marketing Association

Works

Media Coverage

• 2022/08/09/The Conversation/The Conversation/How centuries of self-isolation turned Japan into one of the most sustainable societies on Earth

Academic contribution（Includes fieldwork）

• 2021/07/01/2024/07/01/Special Appointed Professor, Shinshu University, Advanced Research Group for Converging Fields, Institute for Social Infrastructure Studies

Competitive research funds

• 社会福祉学/2009/04/01/2011/03/31
• 社会福祉学/2009/04/01/2011/03/31
• 異文化コミュ二ティにおける紐帯と協働型福祉モデル研究ー気づきの伝播と協調に向けて　横浜国立大学　科学研究費時補助金基盤（C)　社会福祉学　2012/04/01　2013/03/31
• Envisioning of liquid consumption of digitalised arts: Innovation, creativeness, and transformation of museums/Bournemouth University/Seminar and workshop/2021/09/01/2022/03/31
• Digitisation and transmission of Japanese culture and lifestyle: proposals and discussions on audience interaction and information dissemination in metaverse spaces/TOSHIBA International Foundation/Research and Related Activities/2022/03/01/2023/03/01

Patents

Other

Social Contribution

• 2024/03/08/Bournemouth University/International Women's Day
• 2023/06/10/Bournemouth University/Bournemouth University/Social Prescription and collaborative society
• 2022/03/08/Bournemouth University/International Women's Day