Teacher name : Ishii Shinichi
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授業科目名
Japanese Business Study
学年
1Grade
単位数
2.00Credits
実務経験の有無
Have work experience
開講クォーター
semester not specified
担当教員
Ishii Shinichi
授業形態
授業で主に使用する言語
English
授業方法区分
開講キャンパス
Kioicho Campus
授業の到達目標及びテーマ
Objectives of this course are follows.
-To understand Japanese international business -To understand international marketing with reference to emerging markets -To make critical evaluation of international marketing strategies in a global environment - To research and analyzed Japanese company’s global strategy. After joined this course, you can have a better understanding of Japanese Businesses 授業の概要
In this course, you have a lot of opportunities to look at , hear about and think about Japanese Businesses. Case Studies are focused on Japanese ‘International’ Businesses by analyzing how to expand their business to outside Japan and identifying KFS. You have also opportunity to visit some of Japanese Company’s Offices/Sites to have better understanding on real business.
授業計画
1回
1 Course Orientation: Course overview, providing an overview of the course, discusses the schedule, materials.
事前学習
Preparation: Please select your favorite Japanese Companies and prepare an explanation why you like them?(2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class(2hours)
2回
2 Global Marketing Research: Why Global Marketing is Imperative, Convergence and Divergence, Evolution of Global Marketing, Benefits of Global marketing, Limits of Global Marketing
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
3回
3 Country Competitiveness: Emerging Economies, Evolution of Cooperative Global Trade Agreements, China, Africa etc. Case study KIKKOMAN
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
4回
4 International Pricing strategy: Pricing revolution in 2000s, emergence of price sensitive consumers. Drivers of foreign market pricing Transfer pricing( Case study of Kewpie).
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
5回
5 International Segmentation & positioning: International market segmentation approaches Case study SHISEIDO
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
6回
6 Competitive Advantage and Cyberspace, Promotion of marketing by internet in world TOYOTA
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
7回目
7 Communicating with the World Customer: Global Media Decisions
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
8回
8 Global Marketing International Distribution strategy: Case study NINTENDO
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
9回
9 Cooperate governance and market for cooperate control Marketing Products and Services in emerging country: Case study YAKULT
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
10回
10 Manufacture distribution, Difference from Japanese customer, Case study CASHIO
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
11回
11 Global Market Entry Modes, Joint Ventures, Strategic Alliances , case study SUNTRY
事前学習
Read the reference (will be delivered in the last class) for the next class. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
12回
12 Report presentation & submit
analyzes marketing strategies of successful concurrent multinational Japanese companies 事前学習
Preparation: Creating presentation by ppt. (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
13回
13 Case study: Presentation in Group
事前学習
Preparation for presentation (2hours)
事後学習
Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. (2hours)
14回
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事後学習
15回
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事後学習
16回
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事後学習
17回
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事後学習
18回
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事後学習
19回
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事後学習
20回
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事後学習
21回
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事後学習
22回
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事後学習
23回目
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事後学習
24回
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事後学習
25回
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事後学習
26回
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事後学習
試験及び成績評価
Contribution of Class Operation 50%
Report for case study & presentation 50% 課題(試験やレポート等)に対するフィードバック
Review and Feedback are provided in the following lecture.
講義で使用するテキスト(書名・著者・出版社・ISBN・備考)
Provided during lectures
参考文献・推薦図書
研究室
Kioicho Campus No.4 , Room# 4501
オフィスアワー
Will be provided at the beginning of S1
科目ナンバリング
学位授与方針との関連
関連ページ
https://www.jiu.ac.jp/visitors/students/detail/id=1001
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