Japanese Business Study ｜シラバス情報

授業科目名

Japanese Business Study

学年

1年

単位数

2単位

実務経験の有無

〇（実務経験有）

開講クォーター

セメスタ指定なし

担当教員

石井　伸一

授業形態

授業で主に使用する言語

English

授業方法区分

開講キャンパス

紀尾井町キャンパス

授業の到達目標及びテーマ

Objectives of this course are follows.
-To understand Japanese international business
-To understand international marketing with reference to emerging markets
-To make critical evaluation of international marketing strategies in a global environment
- To research and analyzed Japanese company’s global strategy.
After joined this course, you can have a better understanding of Japanese Businesses

授業の概要

In this course, you have a lot of opportunities to look at , hear about and think about Japanese Businesses. Case Studies are focused on Japanese ‘International’ Businesses by analyzing how to expand their business to outside Japan and identifying KFS. You have also opportunity to visit some of Japanese Company’s Offices/Sites to have better understanding on real business.

授業計画

1回

1 Course Orientation: Course overview, providing an overview of the course, discusses the schedule, materials.

事前学習

Preparation: Please select your favorite Japanese Companies and prepare an explanation why you like them？（２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class（２hours)

2回

2 Global Marketing Research: Why Global Marketing is Imperative, Convergence and Divergence, Evolution of Global Marketing, Benefits of Global marketing, Limits of Global Marketing

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

3回

3 Country Competitiveness: Emerging Economies, Evolution of Cooperative Global Trade Agreements, China, Africa etc. Case study KIKKOMAN

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

4回

4 International Pricing strategy: Pricing revolution in 2000s, emergence of price sensitive consumers. Drivers of foreign market pricing Transfer pricing( Case study of Kewpie).

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

5回

5 International Segmentation & positioning: International market segmentation approaches Case study SHISEIDO

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

6回

6 Competitive Advantage and Cyberspace, Promotion of marketing by internet in world TOYOTA

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

7回目

7 Communicating with the World Customer: Global Media Decisions

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

8回

8 Global Marketing International Distribution strategy: Case study NINTENDO

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

9回

9 Cooperate governance and market for cooperate control Marketing Products and Services in emerging country: Case study YAKULT

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

10回

10 Manufacture distribution, Difference from Japanese customer, Case study CASHIO

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

11回

11 Global Market Entry Modes, Joint Ventures, Strategic Alliances , case study SUNTRY

事前学習

Read the reference (will be delivered in the last class) for the next class. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

12回

12 Report presentation & submit
analyzes marketing strategies of successful concurrent multinational Japanese companies

事前学習

Preparation: Creating presentation by ppt. （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

13回

13 Case study: Presentation in Group

事前学習

Preparation for presentation （２hours)

事後学習

Review: Read again the newspaper article that you learned in this class and then pick new one up for the next class. （２hours)

14回

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事後学習

15回

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16回

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17回

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18回

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19回

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20回

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21回

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22回

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23回目

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24回

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25回

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事後学習

26回

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事後学習

試験及び成績評価

Contribution of Class Operation 50%
Report for case study & presentation 50%

課題(試験やレポート等)に対するフィードバック

Review and Feedback are provided in the following lecture.

講義で使用するテキスト（書名・著者・出版社・ISBN・備考）

Provided during lectures

参考文献・推薦図書

研究室

Kioicho Campus No.4 , Room# 4501

オフィスアワー

Will be provided at the beginning of S1

科目ナンバリング

学位授与方針との関連